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The Journal.

Can Xbox Get Back in the Game?

Oct 9, 2026 · 24m

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On this episode

About this episode

For years Xbox was the console of choice for serious gamers. But after a failed bet that it could revolutionize gaming through its streaming platform GamePass, the brand has been languishing. Now, a new CEO is overseeing a major turnaround effort. WSJ’s Ben Fritz lays out the new strategy. Imani Moise hosts. Further Listening: Is the Hottest Investment Pokémon Cards? Microsoft’s CEO Has a Message: Don’t Let AI Eat the Economy Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices