Why PUSHAS Bought STAX: Sandy Li & Justin Truong on Trust, Risk & Reinvention

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When Sandy Li-Truong and Justin Truong started PUSHAS in 2017, they were sneakerheads solving a problem inside a subculture they knew intimately: buying rare sneakers required immense trust, but the market was plagued by counterfeits and friction. Having walked away from a predictable path in corporate law, Justin teamed up with Sandy to build an infrastructure where trust - not just footwear - was the actual product. Years later, a spontaneous tweet during COVID sparked an unexpected half-million-dollar inventory fund, pushing them to test whether their playbook could stretch beyond kicks into streetwear, collectibles, and now, their highest-stakes turnaround yet: acquiring collapsed cult…