Anaita Sarkar Made A $600K Mistake. She’d Rather You Didn’t

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About this episode

Anaita Sarkar is the co-founder and CEO of Hero Packaging, author of How To Sell Anything Online and her authenticity shines through to her MASSIVE TikTok following. But in this episode, she’s not here to give you the polished founder story. Anaita shares the mistakes that left Hero Packaging staring down a $600,000 inventory bill she didn’t know was coming, the moment she questioned whether she was actually a good business owner, and what it took to fight her way back. She also shares some of the most practical advice we’ve heard on BIZ, including the simple experiment she used to test whether there was actually a market for Hero Packaging before betting on the idea. On…