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How Two-Minute Microdramas Became a Billion-Dollar Industry
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Microdramas — mini soap operas designed to be watched on your phone — have become one of the fastest-growing forms of entertainment in the world. On today’s Big Take Asia podcast, host K. Oanh Ha speaks with Bloomberg’s Yang Yang and Bloomberg Businessweek’s Christopher Beam about how millions got hooked on the medium, the challenges studios face as they try to reach new audiences and how AI could transform it all. Read more: China Has the World Hooked on Two-Minute Microdramas China Brought 90-Second Microdramas to the US. Now Hollywood Wants In We have a special Bloomberg subscription offer for podcast listeners at Bloomberg.com/podcastoffer. Hosted by K.…