The two numbers that predict whether you'll actually hit your goal, with Jia Jiang

About this episode

Every productivity guru will tell you the same thing: set realistic goals, or you're setting yourself up to fail. Jia Jiang did the opposite. He told the internet he'd sell 10,000 copies of his new book in 100 days, sold about 3,000, and is now going around calling it one of the best things he's ever done. He's not being delusional about it either. He'll tell you straight up that part of him wishes he'd hit the number. He just thinks failing loudly beats succeeding quietly, which might explain why only 9% of people who make a New Year's resolution actually stick to it. Most of us are setting goals to feel good for five minutes, not because we've figured out how to actually get there. In…