#394- What Pricing Strategy Can Teach Us About Major Gifts with Claire Wang

About this episode

One of my favorite takeaways from this conversation with Claire Wang is that fundraising and pricing have more in common than you might think. At their core, both are about understanding people their values, motivations, and the stories they tell themselves about who they are. Claire shares how great pricing isn't just about numbers; it's about listening deeply, understanding what someone truly values, and creating an experience that feels meaningful. We also explore how these same principles apply to major gifts, donor relationships, and building trust over time. If you've ever wondered how to better understand your donors, ask for larger gifts with confidence, or create a more thoughtful…