E147 - He Sold His Protein Bar Company For $600M: Peter Rahal on RXBAR, David, & Going Viral

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» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed. Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day. The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity,…