Ep. 2 - How to Pitch Your Business Without Sounding Salesy, feat. Dr. Forbes Riley

About this episode

How do you pitch your business without sounding salesy? Dr. Forbes Riley was handed a pen at an audition and told a story about her mother instead. That answer launched a career of more than 1,500 television episodes, 197 infomercials, and $2.5 billion in product sales. In episode 2 she shares how she built a million dollar business in nine months without running a single ad, and what she has learned about getting to yes when selling makes you uncomfortable. The question she was asked at an audition, and why she answered it with a memory instead of a sales line How she filled her first paid rooms with no ad budget, four years before she ever bought an ad What her daughter spotted in 197…