Starcast Join the waitlist
Team Lead Talks

Team Lead Talks

The SEO Strategy That Made Derek Carlson a Top 1% Realtor

Jun 4, 2026 · 29m

Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.

On this episode

About this episode

Before paid ads took over real estate marketing, Derek Carlson built one of the most effective SEO-driven lead generation systems in Southwest Florida. In this episode, Andrew Becker sits down with the founder of MVP Realty and Realty ONE Group MVP to discuss how niche neighborhood content created predictable lead flow, how Derek scaled a top brokerage through training and recruiting, and why adversity forced him to completely reinvent his business and life. In this episode: • How Derek leveraged long-tail SEO before most agents understood it • Why inbound internet leads changed the trajectory of his career • How recruiting and agent training fueled brokerage growth • The mindset shift that…