Inside the Playbook: Alex Lunt on When Is The Right Time To Sign

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What does it really take to break a hit song in today's music industry? In this clip from The Manager’s Playbook, Mauricio Ruiz sits down with Alex Lunt, founder of Type A Management and manager of Dasha, to discuss how streaming momentum attracts major labels and what it takes to turn an independent breakout into a global hit. Alex shares the story behind Dasha’s “Austin,” the decision to partner with Warner Records, and why a great song and smart management still matter more than a massive marketing budget. We also get into country music gatekeeping, radio politics, TikTok marketing, major label deals, and the pressure of building an artist’s career when everything starts moving at once.…