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The Manager’s Playbook: JBeau Lewis - Bad Bunny, Karol G, UTA, Super Bowl, Coachella, Touring & Music Business (EP 87)
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What does it actually take to build a global superstar? UTA partner and music agent JBeau Lewis joins The Manager’s Playbook to break down the strategy, teamwork, and behind-the-scenes decisions powering some of music’s biggest careers. From Bad Bunny’s historic Grammy-to-Super Bowl week to Karol G headlining Coachella , JBeau shares what these massive moments look like from inside the team and why modern artist representation requires much more than booking shows. He and Mauricio dig into JBeau’s journey from medical school to CAA and eventually UTA, how he evaluates artists and teams, why strategy can matter more than the biggest check, the evolution of Latin music into a global force,…