Inside the Playbook: Joe Wiseman on How Insomniac Records Actually Works

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In this clip from The Manager’s Playbook , Joe Wiseman of Insomniac Music Group breaks down how Insomniac Records builds global dance music campaigns through live strategy, radio, DJ promo, editorial playlists, and artist-friendly licensing deals. Joe explains why Insomniac’s biggest advantage is not just the label. It is the live ecosystem around it. From festivals and stages to genre-focused label teams, 50/50 deals, recoupable advances, and single-driven release plans, this conversation gives a clear look at how dance records break around the world. For DJs, managers, artists, label executives, and anyone studying the music business, this is a real playbook on building careers beyond…