Inside the Playbook: Tom Windish on How Live Music Is Changing

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Tom Windish joins The Manager’s Playbook to break down what booking agents actually do and why live music still matters in a world where attention is harder to earn than ever. In this clip, Tom explains how agents help artists build touring careers, why getting fans to leave the house is more difficult now, and how managers and artists should think about live shows, content, openers, festivals, brand deals, and long-term artist development. We also get into the difference between online attention and real fan connection, why patience matters early, and what it actually takes to build a career beyond streams. For artists, managers, agents, and aspiring music executives, this is a real look…