Inside the Playbook: David Dollimore on How To Start A Record Label

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In this clip from The Manager’s Playbook , David Dollimore breaks down what it really takes to build a modern independent label. From funding and A&R to marketing, distribution, legal costs, partnerships, and staffing, David explains why building a label properly requires more than just taste. He also gets into Disorder Records , the partnership with The Warehouse Project , signing new talent like Lex Armani , and using real data signals from TikTok, Reels, SoundCloud, YouTube, and streaming to find and amplify breakout records. A practical conversation for independent artists, managers, A&Rs, and music executives trying to understand how labels are built today. Simply put, a conversation…