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The Manager's Playbook

The Manager's Playbook

The Manager’s Playbook: Edgar Cutino - Fridayy, Music Industry Politics, DJ Khaled, Artist Development & Management (EP 89)

Oct 25, 2026 · 1h 48m

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On this episode

About this episode

In this episode of The Manager's Playbook, Mauricio Ruiz sits down with Edgar Cutino, manager of Fridayy, for an unfiltered conversation about music industry politics, artist management, and what it really takes to break an artist. From managing viral sensation Lil TerRio and building a career in television to discovering Fridayy and helping secure his breakout feature on DJ Khaled's "GOD DID", Edgar shares the lessons, relationships, and strategies that shaped his journey in the music business. We dive into record label politics, artist development, negotiating deals, building successful teams, and why managers who demand accountability are often labeled difficult to work with. Edgar also…