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Coffee & Commerce

Coffee & Commerce

DF26 - Interview with Brian Smith of Matheson Gas

Sep 21, 2026 · 10m

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About this episode

Brian Matheson discusses the digital transformation journey at Matheson Companies, focusing on data management, technology adoption, and the impact of AI. He emphasizes the importance of self-awareness in data quality and the value of off-the-shelf solutions for B2B organizations. The conversation also delves into the role of technology in empowering sales and service teams, the cultural shift required for technology adoption, and the iterative nature of digital transformation. Takeaways Digital transformation encompasses data management, technology adoption, and the impact of AI. Self-awareness in data quality is crucial for reliable decision-making and system effectiveness. Technology…