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Do Small Business Like a Big Boss Podcast
Hiring Secrets for Startups: What Every Founder Needs to Know
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In this episode of Do Small Business Like a Big Boss , host Aisha Massengill , Founder of Sedgwick Andrews Legal & Consulting, LLC , sits down with Bala Vishwanath , Founder and CEO of Novo Guild , to break down what it really takes to hire the right people in a startup. Bala shares lessons from decades in entrepreneurship—from early startup failures to building a high-demand recruiting firm serving venture-backed companies. They discuss why hiring is harder than most founders expect, what makes a great early-stage hire, and how Lean principles and systems can improve hiring outcomes without losing the human element. This conversation also explores the growing importance of go-to-market…