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Inside the Business of Government
Go to Market Strategies with Alexa Tsui
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About this episode
In this episode of the Greg and Camille Baroni Center podcast, host Mike Derrios speaks with Alexa Tsui, CEO of Forum, about evolving go-to-market strategies in government contracting. Alexa shares her unconventional journey from English teacher to BD and capture executive, then discusses how COVID and AI disrupted traditional business development approaches. She emphasizes the importance of integrated storytelling, founder-led growth, thought leadership, and outcome-based positioning over capability-focused pitching. Alexa also addresses relationship-building, event strategies, RFI responses, and the risks of remaining stagnant in a rapidly changing federal acquisition landscape. Two…