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The Founder’s Margin

The Founder’s Margin

Episode 20 - The Founder’s Second Act: Knowing When It’s Time to Build Something New

Oct 8, 2026 · 6m

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What happens when a founder realizes that the business they built is no longer the business they want to lead? In this episode of The Founder’s Margin, Juliana Hayes explores the difficult decision of knowing when it may be time to change direction, step into a new role, or build something new. She discusses the difference between temporary frustration and a genuine desire for a new challenge, as well as the importance of separating personal identity from the business itself. Juliana also explores how founders can evaluate whether a business still fits their goals, values, energy, and ambitions. Whether you are considering a new venture, a major strategic shift, or simply the next chapter…