Episode 17 - The Cost of Being the Cheapest: When Low Prices Hurt a Good Business

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Being the cheapest option can attract customers quickly, but it can also create serious problems for a growing business. In this episode of The Founder’s Margin, Juliana Hayes explores the hidden costs of competing primarily on price. She explains how low pricing can reduce profit margins, attract difficult-to-retain customers, limit investment, create operational pressure, and make it harder for a business to deliver the quality customers expect. Juliana also examines why founders sometimes underprice because they are afraid of losing customers and how businesses can shift the conversation from price to value. If you are building a service business, agency, consultancy, product company, or…