
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
How To Know If You're Ready To Hire Offshore
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
On this episode
About this episode
Most Shopify brands hire offshore for the wrong reason, and it often costs them double what they think they're saving. In this episode, Nicolas Bivero, CEO and co-founder of Penbrothers, breaks down: Why chasing the cheapest labor costs brands more, and what cost efficiency looks like instead The 6-month Hypercare framework Penbrothers uses to onboard both new hires and clients successfully How one e-commerce client scaled to 80+ Philippines hires and sold at a higher EBITDA multiple Whether you're filling your first process-driven role or scaling a full offshore team, this conversation delivers strategies you can test this week. 📝 Full show notes + resources: https://ec…