Why Your Cyber Marketing Sucks | George Kamide, Head of Community and Content, CISO Society

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Cybersecurity buyers have changed, while a lot of cybersecurity marketing…stayed in 2016. 😬 In this Random Access Memories Special, George Kamide and Jake Bernardes get into why so much cyber marketing still relies on the same tactics, assumptions, and messaging that worked years ago, even as the people buying security have become more informed, more connected, and much more skeptical. George’s diagnosis is simple: there is a fear of original thought. Too many companies default to FUD, cold outreach, giant event spends, and category language that sounds nothing like the way customers actually describe the problem they are trying to solve. Meanwhile, buyers are comparing vendors, sharing…