Stop Building a Personal Brand | Ayoub Fandi on Becoming Known for Your Work

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We hear the advice to build a personal brand all the time, and everyone wants to know the how. But Ayoub Fandi is a walking, (pretty) compelling argument that you might be asking the wrong question. Ayoub went from working relatively quietly in GRC to becoming one of the people most closely associated with GRC Engineering, building an audience of tens of thousands, relationships with security leaders and founders across the industry, and a career where opportunities increasingly started finding him instead of the other way around. In this episode of Random Access Memories, Ayoub joins Jake Bernardes to unpack how that actually happened, and refreshingly, there was no master plan to become…