Creativity, courage and the art of the brand turnaround - Sonos CMO, Colleen DeCourcy

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Colleen DeCourcy is one of the most influential creative leaders in modern marketing. Now Chief Marketing Officer at Sonos, she joins Jon for a candid conversation about the relationship between creativity, commercial performance and leadership through change. They discuss why Colleen joined Sonos, what it takes to turn around a brand, and how to bring creativity back into an organisation when the pressure for short-term results is intense. From Nike’s changing fortunes to the limits of performance marketing, Colleen makes the case for brands that stand for something and leaders prepared to take difficult decisions when it matters. She also reflects on the hardest moment of her career, why…