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Glow Journal

Glow Journal

Amy Liu | Founder & CEO of Tower 28

Jul 21, 2026 · 53m

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About this episode

In episode 160 of the Glow Journal podcast, host Gemma Dimond talks to founder and CEO of Tower 28, Amy Liu. Amy Liu says it’s never been easier to start a beauty brand, but it’s never been harder to stay. Since its launch in 2019, Tower 28 has become one of the industry’s biggest modern success stories, however Amy tried launching three businesses prior to creating something that stuck. Amy’s background is in growing beauty brands from the inside, and while we all know the industry has changed over the last couple of decades, she explains that the fundamentals have remained largely unchanged. The sales funnel is the same- it’s just the levers that have evolved. When we look at the…