The Clock is Ticking: Forty Seconds to Explain the Climate Crisis

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The summer of 2026 burned the largest wildfire in Spain's recorded history and the largest France has seen since the Second World War. June's heat killed more than 10,000 people across Europe. A heat dome held North Africa and the Sahel above 45°C for days. In Assam, the Brahmaputra put 700,000 people out of their homes. But it was in the United States, in its hottest month in 132 years of records, that climate reporting found its biggest audience of the summer, in the least likely slot imaginable. Footballers at the FIFA Men's World Cup had to stop mid-half to drink, cool down and put on ice vests. Two US broadcasters held the rights to those three minutes. One sold them to advertisers.…