How to Tell a Problem From a Situation: Seth Godin

About this episode

IDEO has built a business around solving difficult problems. But problems and situations are not the same thing, argues Seth Godin. And correctly telling them apart is critical. Get it wrong, and you'll spend months pushing on something that was never going to move. In this conversation, Seth and Mina dig into themes from Seth’s new book The Knot : how to tell a problem from a situation, why naming a problem correctly is a much higher bar than most of us set, and how systems—inside a company, a family, or a culture—work to outlast the people trying to change them. Related Resources Seth’s newest book, The Knot : https://seths.blog/theknot Seth's blog: https://seths.blog Seth Godin on…