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Slow Burn

Slow Burn

Decoder Ring | How “Chicken Soup” Sold Its Soul

Apr 23, 2025 · 44m

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Chicken Soup for the Soul was the brainchild of two motivational speakers who preach the New Thought belief system known as the Law of Attraction. For more than 30 years, the self-help series has compiled reader-submitted stories about kindness, courage, and perseverance into easily digestible books aimed at almost every conceivable demographic: Chicken Soup for the Teenage Soul , Chicken Soup for the Grandma’s Soul , Chicken Soup for the Golfer’s Soul , and on and on. Since 1993, these books have sold more than 500 million copies worldwide, becoming the best-selling non-fiction book series of all time. But in recent years, the company has become many other things that seem lightyears away…