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Min-maxxing, looksmaxxing, and Nixon-maxxing, with Roger Kreuz
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1221. This week, we talk to Roger Kreuz, associate dean at the University of Memphis, about the "maxxing" craze. We look at how it started with min-maxxing in 1990s gaming culture, how looksmaxxing spread from the manosphere, and why it isn't quite a suffix. Then we look at what that second X is doing, why "Nixon-maxxing" might be peak maxxing, and why a brand picking up your slang usually kills it. Find Daniel and Chris on LinkedIn, and more about their projects at Perfectit.com . Save the date for Grammarpalooza — The Game Show: Thursday, September 24 at 5 p.m. PT / 8 p.m. ET. A hearty thank-you to our Keepers of the Commas and one Immortal on Patreon . We appreciate your support! Larry…