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The Business of Fashion Podcast
Ask Imran Anything: Vanity Metrics, Creativity and Commerce, Gucci’s Future
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This week, by popular demand, we are back for the third installment of Ask Me Anything, where listeners from around the world send in their most pressing questions about what is happening in the fashion business. This time, the conversation jumps off from the latest season of shows, specifically what’s actually happening at Gucci, whether metrics like Earned Media Value (EMV) and Media Impact Value (MIV) are worth anything at all, how brands can strike the right balance between creativity and commerce, and where human judgement still remains integral, even as AI becomes part of everyday creative work. Key Insights: Gucci’s creative direction has sharpened, but the business case hasn’t.…