How Books Became Fashion’s Latest Status Symbol

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Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer — has cultural depth. It’s all happening as reading rates are declining, but the image of the reader has never looked more fashionable. This week on The Debrief, BoF reporters Haley Crawford and Shayeza Walid explain how books became fashion’s latest flex, and when the trend starts to look less like culture and more like marketing. Key Insights: Books have become fashion’s new status symbol: Literature has always inspired fashion, but both reporters argue…