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The Business of Fashion Podcast
Why Everyone's Reading Clothing Labels Again
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Fabric content used to be a niche sustainability conversation. Now it's a mainstream health one, driven by the same scrutiny shoppers already apply to what they eat and put on their skin — searches for "natural fibre" are up over 100 percent in five years, and searches for "what is viscose?" have climbed roughly 5,000 percent in the US over the same period. Gap found out just how fast that shift can turn into backlash when its nostalgic Zac Posen knit drop — 80 percent polyester, 20 percent elastane — drew comparisons to fast fashion within days of launch, despite carrying a premium, above-$100 price tag. In this episode of The Debrief, Sheena Butler-Young and Shayeza Walid unpack why…