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The Business of Fashion Podcast
Why People Hate AI
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Since the earliest days of tools like ChatGPT and Claude, industry conversations have been marked by a tension between excitement around speed and efficiency alongside deep-seated fears of job loss, creative dilution and concerns about its environmental footprint. What once played out in theory is now unfolding in practice – as a broader rejection of what AI represents — particularly as more consumers view AI-generated content as a cost-cutting measure that erodes fashion’s human touch, In this episode, The Debrief host Sheena Butler-Young discusses with BoF correspondents Marc Bain and Haley Crawford why the backlash is intensifying and how consumer sentiment against brands using…