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Persuasion Expert: "You Can Manipulate Yourself Into Doing Hard Things" | Jay Heinrichs (PT. 1)
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You’re not lazy, you’re just losing the debate in your own head. In today’s episode, Ryan talks with Jay Heinrichs , bestselling author of Thank You for Arguing and one of the world’s leading experts on rhetoric and persuasion. Jay has spent decades studying how we influence others, but in this conversation, he flips that lens inward to show how we can use the same tools to influence ourselves. Ryan and Jay talk about the fascinating overlap between Stoicism and rhetoric, how Marcus Aurelius used rhetoric to his advantage, and why self-persuasion might actually be more powerful than raw willpower. They discuss the rhetorical tricks Jay used on himself and what the best tools are for getting…