98. The financial mechanics of scaling a high-value business | Ross Crane

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What if you could see what your Rolex was actually worth before a dealer made an offer? In this episode, James is joined by Ross Crane to explain how that approach became a business, and what other founders can learn from it. Ross Crane co-founded Subdial to make buying and selling pre-owned luxury watches clearer and faster. Its market data helps customers understand watch prices in an industry where values can be difficult to pin down. They discuss how to recognise when an idea has reached a dead end, how to respond when a market drops, and why selling quickly can matter more than holding out for a bigger margin. Ross also shares a difficult decision from before Subdial: closing an…