Starcast Join the waitlist
James Reed: all about business

James Reed: all about business

101. How to make your business community your competitive advantage| Ros Morgan

Oct 19, 2026 · 1h 3m

Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.

On this episode

About this episode

For years, this Ros showed up to work as someone she wasn't, and it took her far longer than she'd like to admit to realise it was quietly costing her the thing she needed most. In this episode of All About Business, James sits down with Ros Morgan, chief executive of the Heart of London Business Alliance, the organisation representing over 500 businesses across London's West End. Ros explains why, early in her career, she believed professionalism meant suppressing her personality entirely, dressing to fit in with an all-male board and refusing to discuss anything personal at work, and the moment she decided to deliberately drop that act. She breaks down why being more open with her team,…