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Ep. 362: Why You Eat When You’re Not Hungry — and How to Stop with Dr. Jud Brewer
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Ever eat when you weren’t really hungry and wonder why willpower wasn’t enough to stop you? This week, Rip talks with Dr. Jud Brewer - neuroscientist, psychiatrist, and author of The Hunger Habit - about cravings, emotional eating, and the science behind food habits. Rip and Brewer explore the difference between true physical hunger and what researchers call “hedonic hunger” — eating driven by emotions, stress, boredom, celebration, cravings, or cues in our environment. Dr. Jud explains why ultra-processed foods are engineered to hit the “bliss point” of sugar, fat, salt, crunch, and mouthfeel, making them especially hard to resist. They also dig into why willpower is such a shaky strategy.…