04 | Greater Property: IP as an Asset Class, Valuation Impact with Dan Sullivan

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Your most valuable asset might be sitting in your own head, uncounted and unprotected. Most entrepreneurs spend years improving the visible parts of the business while the real value, their distinctive judgment and methods, stays locked inside the founder. Dan Sullivan calls it finding a Rembrandt in your own attic, except you painted it. John J. Bowen Jr. and Dan Sullivan get into greater property, the move that turns your genius into intellectual property the enterprise can protect, transfer, and build on. They cover the Patent Bureau shift that made education and entertainment patentable, the valuation gap between a founder-dependent business and the market architect, and why 80 to 90%…