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You already won the game you set out to play. So what do you build next? This origin maps the five Greater Game conversations and the advisor’s role inside each one. John J. Bowen Jr. opens the series with the research behind it. CEG Insights studied 1,016 successful entrepreneurs and found that 5.4% approached the future differently, building around a set of multipliers. That finding became the foundation for The Greater Game. With Dan Sullivan, John organized the work into four stages and selected five conversations for Financial Advisor Magazine: Greater Ambition, Greater Security, Greater Autonomy, Greater Property, and Greater Community. Each one carries direct consequences for the…