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The Jen Gottlieb Show

The Jen Gottlieb Show

What Daymond John Taught Me About Building a Personal Brand People Actually Trust

Sep 21, 2026 · 39m

Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.

About this episode

I sat down with Daymond John — FUBU founder, Shark Tank investor, and one of the first CEOs to build a real personal brand in front of the camera — and we went straight at the thing I care about most: visibility. Daymond put it bluntly: if you're invisible, you're vulnerable, and if you're vulnerable, you're replaceable. We talk about how he learned to control the narrative from FUBU through Shark Tank, why follower counts don't impress him without conversion, how he documents his life in "silos," what changed after his thyroid cancer diagnosis, and the "power of broke" lesson every founder needs before they hire someone to fix their problems. This conversation matters if you're building a…