The $100K Secret Why Dealer Credit Card Fees Keep Climbing Every Year | Industry Spotlight

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In this episode of the Industry Spotlight, joining host Sam D'Arc are Eric Cohen, CEO of Merchant Advocate, and Cole Frankman, Owner/Operator of Frankman Motors, to discuss why credit card processing fees keep climbing year after year and how dealers can uncover the hidden increases buried in their merchant statements. Eric reveals that 80 percent of dealerships he reviews are being overcharged by 20 to 25 percent, and explains why the fee never really stops rising: the sales rep who set up the account earns a cut of every transaction for as long as the dealer stays a client. Cole shares how a routine expense review turned into a two-month rabbit hole before an independent audit uncovered…