The Real Reason 90% of Dealer Listings Don't Sell Cars | Industry Spotlight

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In this episode of the Industry Spotlight, joining host Sam D'Arc are Shawn Dennis, Marketing Director of the Ron Marhoffer Auto Group, and Patrick Janes, AVP of Inventory Solutions at vAuto to discuss why more than 90 percent of vehicle listings fail to sell themselves, and what it actually takes to merchandise a car the right way in 2026. Shawn breaks down why proper merchandising, accurate options, a clean Carfax, real angles, video and walk arounds, takes three to four hours per car and functions as a full time job on its own. Patrick shares how his team traces stalled listings back to the exact moment a shopper clicks away, and how a new AI powered health score now audits every photo…