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the bossbabe podcast

Inside Create & Cultivate's $3M Festival With CEO Marina Middleton

Oct 6, 2026 · 51m

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About this episode

How do you sell 3,800 tickets to an industry-leading business event with zero ad spend and a team of only seven people? In this episode, Create & Cultivate CEO and Partner Marina Middleton explains the fully organic growth strategy that has scaled Create & Cultivate into the biggest festival for women entrepreneurs and business leaders, from user-generated content to placing a strong focus on value in every asset. She reveals why she doesn't pay Martha Stewart, the Kardashians, or other A-list celebrities to speak at the event and her outreach framework for speakers, guests, and brands. Finally, she and Natalie break down the unique challenges women entrepreneurs face in friendships,…