408. How Maria Hatzistefanis, Founder of Rodial, Built a 9 Figure Viral Skincare Brand from Scratch

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About this episode

Sit down with Natalie and Maria Hatzistefanis - bestselling author + founder of Rodial - to talk building a viral brand, influencer marketing, motherhood, and all things business growth. Maria shares the full behind-the-scenes stories of how she collaborated with Kylie Jenner, getting her products in the Oscars goodie bags, writing her three books, and the most pivotal moments in her business. If you’re a current or aspiring entrepreneur, this episode will inspire you to go all in. TIMESTAMPS 0:00 - Introduction + Meet Maria 1:20 - Maria’s Background 3:30 - Early Days of Starting a Skincare Brand 10:15 - Maria’s Viral Product 16:25 - Influencer Marketing 21:50 - Big Moments In Business…