Starcast
Join the waitlist
Hot Smart Rich with Maggie Sellers Reum
Laney Crowell: The Knicks Opportunity Everyone Missed… How I Got My Beauty Brand Into The NBA! Saie CEO
Coming soon to iPhone. Already have it? “Listen in Starcast” takes you straight there.
On this episode
About this episode
Saie founder Laney Crowell reveals the marketing strategy that changed everything after spotting an overlooked opportunity at a New York Knicks NBA game. Laney shares how she went from working at Estée Lauder to building one of Sephora's fastest-growing clean beauty brands. From launching Saie in her bedroom to becoming an early sponsor of the New York Knicks before their NBA Championship season, she explains how finding overlooked opportunities helped fuel the brand's growth. From clean beauty and skincare to marketing, rejection and female ambition, this is a conversation about taking risk and spotting gaps in the market! —------------------------- Get unselfish access to the insights…