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'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession
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SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription. Is everything on social media — even lifestyle content — just rage bait now? New York Magazine features writer Rebecca Jennings joins Amy to unpack her hit Vulture piece on the "influencer recession," when aspirational content no longer works and creators have to come up with "brand-safe rage bait." What does this mean both for the content landscape but also, for rage itself? CHAPTERS 00:00 Introduction 02:00 What is the "influencer recession"? 02:45 The clipping economy & fake virality 05:15 Audrey Peters & the $25 DoorDash coffee…