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Disruption via doping: Enhanced Games founder on the controversial 'future of sports'
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Can performance-enhancing drugs push the limits of human potential? The creators of the Enhanced Games say yes — and they’re building a new sporting event to prove it. Backed by Peter Thiel and Donald Trump Jr.’s 1789 Capital, the Enhanced Games aims to disrupt the Olympics with a competition that allows athletes to dope. Launching in Las Vegas in May 2026, the games promise $1 million bounties for breaking world records and lean on a business model reminiscent of Red Bull’s, using the spectacle as marketing for future enhancement products. Today on TechCrunch's Equity podcast, Rebecca Bellan spoke with Aron D'Souza, co-founder and President of the Enhanced Games, about the business of…