Tariffs, Taxes and Crooked Dealings—All At Your Local Dealership

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About this episode

This week, dealer guru Mark Sheffield joins the show. Maybe it’s because he’s in the middle of a move, maybe it’s because his cat is driving him mad, but this time around Mark takes off the kid gloves and lays down the facts of dealership life. We ask about tariffs. He says call it what it really is: a tax. (Unbelievably, many people don’t get that.) Then we talk profits. And where they’ve gone. And did you know only one motorcycle brand plays it straight when it comes to pricing? As in the price on the website is the price you pay at the dealership. One. Every other brand is doing its best to keep the real cost hidden from consumers. It’s not the dealerships this time, either. It’s the…