Lulu Cheng Meservey, Founder of Rostra

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About this episode

Lulu Cheng Meservey is the founder of Rostra and one of the world's most trusted communication strategists, supporting companies such as Anduril, Shopify, Cognition, and Coinbase. In 2016, she co-founded TrailRunner International with Jim Wilkinson, who had just run corporate affairs for Alibaba's record IPO. She had never done comms in her life. One of her first clients was Anduril, in the company's first year, when Palmer Luckey had just been pushed out of Facebook, and no reporter would give him a fair hearing. So they stopped asking. They went to Quantico, to Camp Pendleton, to the CIA, and showed people the technology directly. She left to run communications at Substack, then joined…