Beginner's Guide to The Hobby l TOUGH Questions & Answers with Upper Deck President Jason Masherah

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Mike Gioseffi and Jesse Gibson open the show with a beginner-friendly guide to entering the sports card hobby. They cover how to approach breaks, what research actually matters, and where the line really is between cleaning a card and altering it. Upper Deck President Jason Masherah then joins the show for an unfiltered conversation about the state of the hobby. He dives into card pricing, how wealthy collectors influence spending, and why manipulation goes far beyond shill bidding. Jason also explains the tension between serving collectors and answering to shareholders, why Upper Deck doesn’t sell hobby boxes direct on its site, the realities behind products like The Cup, and the realities…